Every website owner needs to be up to date with important website metrics so that they can fully optimize important website features to achieve their goals. Businesses create websites majorly to:
- Showcase their work to the world
- Make sales and conversions for products
- Generate leads for services
- Make money through ads, and sponsorships etc.
- Showcase their portfolio to the world.
Website metrics are very important to measure because they provide crucial insights into the performance and effectiveness of your online presence and other actions done on the website.
These are the most important website metrics for the business to measure categorized into various aspects of website performance:
1. TRAFFIC METRICS
1. Pageviews: Total number of pages viewed. Repeated views of a single page are counted.
2. Sessions: A session is a group of interactions that take place on your website within a given time frame.
3. Users: The number of unique visitors to your site.
4. Unique Pageviews: Pageviews counted by unique users in a single session.
2. ENGAGEMENT METRICS
1. Average Session Duration: The average length of time that users spend on your site.
2. Pages per Session: The average number of pages viewed during a session.
3. Bounce Rate: The percentage of single-page sessions where there was no interaction with the page.
4. Engagement Rate: The percentage of sessions that resulted in a conversion or interaction.
3. ACQUISITION METRICS
1. Traffic Sources: Breakdown of traffic sources (e.g., organic search, direct, referral, social media).
2. New vs. Returning Visitors: The ratio of new visitors to returning visitors.
3. Campaign Tracking: Performance of marketing campaigns (e.g., email, social media, PPC).
4. CONVERSION METRICS
1. Conversion Rate: The percentage of visitors who complete a desired goal (e.g., filling out a form, making a purchase).
2. Goal Completions: The total number of times visitors complete a specific goal.
3. Cost Per Conversion: How much you spend to acquire a conversion.
4. Leads Generated: Number of leads generated through forms or other conversion points.
5. SEO METRICS
1. Organic Search Traffic: The number of visitors who come from search engines.
2. Keyword Rankings: How your site ranks for specific keywords.
3. Backlinks: The number and quality of external links pointing to your site.
4. Click-Through Rate (CTR): Percentage of users who click on your link in search results.
6. CONTENT METRICS
1. Top Landing Pages: Pages where users first land on your site.
2. Top Exit Pages: Pages where users leave your site.
3. Engagement by Page: Time spent on individual pages, bounce rate per page, etc.
4. Content Shares: How often your content is shared on social media.
7. TECHNICAL METRICS
1. Page Load Time: How long it takes for a page to load.
2. Mobile Usability: How well your site performs on mobile devices.
3. Error Rates: Frequency of server errors, broken links, etc.
4. Site Speed: Overall speed of your website, including server response time.
8. USER BEHAVIOR METRICS
1. Heatmaps: Visual representation of where users click on a page.
2. Scroll Depth: How far down a page users scroll.
3. User Flow: The path users take through your site.
4. Session Recordings: Videos of user sessions to analyze behavior.
9. E-COMMERCE METRICS
1. Revenue: Total revenue generated.
2. Average Order Value (AOV): Average amount spent per order.
3. Cart Abandonment Rate: Percentage of shoppers who add items to their cart but do not complete the purchase.
4. E-commerce Conversion Rate: Percentage of sessions that result in a purchase.
These metrics can help you understand your audience better, improve user experience, and optimize your website for better performance and conversions. If you need more detailed guidance on any specific metric or assistance in implementing these measurements, contact us today.
