Every business needs a good unique logo which is the unique identifier of the business from others on the market. Logos are of different types and that which every business, organization or brand has is the direct choice of the owners. It is therefore very important to know the qualities of a good logo in order to make the right choice.
Here are the 7 qualities of a good logo
1.Flexible and dynamic
A good logo design should be flexible and dynamic i.e. change to be put on all the branding aspects of the business like printables, websites, social media pages etc. A flexible logo usually has a primary logo, secondary logo, sub mark and a favicon.
2. How what the brand does
A good logo should show what the business is all about. It should have elements that hint at what the business actually does. The design should also be professional and inline with the values of the brand.
3. Uniform color palette
The logo should contain the branding color palette of the business brand. It should contain the primary color and other colors that the business uses.
4. Uniform fonts
Wordmark logos and taglines used in the logo should have the fonts used in the branding of the business. The design should be consistent with the branding of the business.
5. Simple
The design should be modern, simple and professional. Simple designs are easy to print thereby reducing printing costs on packaging, uniforms and all the branding that the business does.
6. Memorable
A good logo should be memorable and easy to identify by customers against different products on the market.
7. Unique
A good logo should also be unique and custom tailored for the business. It’s the uniqueness that helps the business stand out from others on the market. A logo is what customers identify the business with first before going into transactions.
