Best social media management tools for your business

Social media is now at the heart of every business’ digital marketing strategy. With over… people using social media today, It’s a great way for every business to get new clients, engage with existing ones and also promote their products and services to their target audience.

 A social media presence on the appropriate platform can do wonders for any business in this digital age since customers can be reached and engaged with wherever and whenever they are, place orders online anytime, provide support and also get to understand the customers’ likes and dislikes in order to improve the quality of the product and provide better services by looking at the analytics and demographics within the dashboard social media accounts of the business.  It also helps build a following of fans and loyal customers for the business who can spread the word, further promoting products and services through shares, mentions and user generated content.

Businesses now have a social media presence on 2 or more social media platforms where they post content on a scheduled regular basis and engage with their customers. They have also a social media team that creates and curates content for their social media pages. They also use a social media management tool to help them manage the accounts, schedule content and post regularly.

Advantages of social media management tools

1. They help post content across different social media accounts using just one platform.
2. They provide analytics and demographics on posted content for example likes, shares , comments with trend analysis showing how the content has been performing over time.
3. They have scheduling tools that enable content creators to create content now and it will be automatically posted for a later date.
4. They save time and money; scheduling and posting content on one platform instead of using each individually.
5. Content and images can be scaled and resized to fit the needs of each individual platform before being posted.
6. Content and images can also be optimized for each individual platform for example with hash tags, filters, and word limits to suit each platform.

These are the best social media management tools for your business

1. keap

Keap is the best social media, sales and marketing automation tool for your business. It saves time and facilitates growth by automating repetitive tasks like lead capture and follow-up from your social media marketing campaigns. Keap helps you to:

1. Capture leads and collect data from landing pages and forms
2. Manage leads, store customer lists and follow up
3. Email marketing: send broadcasts, 1 to 1 emails and automations
4. Reporting to track your progress
5. Sales process automation

1. Schedule appointments with customers
2. Invoice customers and get paid automatically
3. Recieve calls and texts on your mobile number
4. Integrate many business apps on your platform like gmail, PayPal, zapier, WordPress etc
5. Get reviews and referrals

2. Crowd fire

Crowdfire helps you to discover, schedule and manage all your social media accounts in one place. It is free to get started on crowdfire to check out all features and connect 3 social media accounts. You get to connect more accounts and features as you upgrade. Best features of crowdfire include:

1. Link multiple social media accounts
2. Posting and scheduling content in bulk
3. AI caption writer
4. Post previews
5. Content curation

1. Hashtag recommendations
2. RSS feed connect
3. social media posts analytics
4. Profile and team members
5. Video posts support

Conclusion

A social media management tool is a must have for every business and content creator small or big alike due to their very helpful features that help businesses grow and optimize the numerous advantages of social media.