A landing page builder is a single web page designed specifically for conversions. This is where visitors are led after clicking on a call to action in an advert, promotion, email, social media, or a direct message. A landing page is simple and specific focusing only on a single call to action e.g buy now, book now, sign up, get form, join now, get sale..etc
Advantages of landing page
- Help with conversions and sales. It’s where customers land during a promotion. Landing pages are built for webinars, catalogue sales, and other promotions.
- Used to track conversions.
- Used to collect vital customer information like emails,
- Used to display important business information like products, services, etc.
- Used to display personal portfolio
- Used to generate leads
- Used to measure campaigns
- Facilitate A/B testing
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Features of a good landing page
- Have a call to action
- Have a lead generation form
- Display social proof as regards to the offer
- Importance or benefits of the offer
- Direct short and precise to the point.
- Very secure
- Have a compelling headline
- Have beautiful visuals i.e images and product videos.
- Have code to measure conversions and other important metrics
- Be easy to navigate
- Be precise to the point
Factors to consider when choosing a landing page builder
- The cost: how much does it cost, free or monthly payment
- The ease of use: whether it’s easy to use. Builders with a very steep learning curve are very hard for clients to use. However most are very easy to use with drag and drop features.
- The security of the page. Since important client information is entered on the landing page, it’s very important for them to be very secure. Such information may include credit card information, email addresses and at times even location information for event related landing pages
- Ease of navigation: Ease of use also encompasses ease for customers to move around the interface of the landing page builder.
- Ease of integration with other features: the landing page builder should integrate easily with other features like payment processors, email marketing, software, and chat.
These are the best landing page builders for your business
Lead pages is an all in one marketing and lead generation platform that helps you promote your products, find new customers and convert them into sales. Lead pages has a myriad features to help you design the best landing page based upon your style and branding so that you can generate as well as convert those leads into sales thus growing your business. Lead pages offers a 14 day free trial period to try the software and test all the amazing features.
WHY CHOOSE LEAD PAGES
Lead pages offers;
- 5 free sub accounts linked to your main account to work in a team
- Easy drag and drop interface
- 99.9% uptime
- Custom all device and social media previews
- Easy drag and drop design interface
- Free image library
- Fast page loading speeds
- Lead back ups and CSV file download
- Lead notifications
- Online sales and payment acceptance platforms
- SEO optimisation
- Unlimited traffic
- Tracking and analytics
- Pop ups
- A/B testing
- Clear campaign return on investments (ROI)
- Over 100 pre built templates
- Free icons, and social share button
- HTML and custom code editing/ embedding
- Free thank you and confirmation pages
- Over 40 integrations including Zapier
- Free lead generation and marketing resources including a podcast
- Marketing team
- Great support
- All device friendly templates
- Ability to connect domains or get a free one
- Free hosting
- GDPR compliance notice
- Automatic SSL security encryption .. etc
2. WISH POND
Wish pond is another all in one marketing platform and landing page builder with also a team of experts to help you reach your sales goals across all business industries including: e commerce, business, marketing, non profit etc. Wish pond helps you to capture, nurture, and convert leads into sales to grow your business.
WISH POND HELPS YOU IN THE FOLLOWING WAYS
- Capture leads through;
- Social promotions
- Landing page builders
- Marketing funnels
- Appointments
2. Nurture leads through;
- Email marketing
- Marketing automation
- Sales automation
- Email API
- Leads database
3. Convert leads through;
- Pop ups
- Opt in Forms
- Payment set ups