A dynamic business logo is simply a flexible logo that can be modified to fit on all business branding aspects which include: social media, products, websites, stationery etc. Business logos come in different types i.e. mascot, minimalist, wordmark, emblem, abstract etc.
A dynamic logo is the same logo with different variations:
- Primary logo
This is the main logo that the business uses to represent their brand. All the other logos are a variation of the primary logo. This logo is usually horizontal and can fit but can also vary depending on the logo type that the business chose.
2. Secondary logo
This is usually a striped or stacked version of the primary logo that can be horizontal or vertical depending on the design. It is also known as the alternate logo. Placements include: apparel, business cards, and invoices
3. Sub mark logo
These are simple identifiable brand designs. They can be a letter of a business name, small illustrations, or a condensed version of the business logo. These are placed on social media pages, website footer, etc.
4. Favicon
This is placed on the website to brand it in the search results.
A dynamic business website must therefore have all these. The logo design should also include other elements like business colors, fonts, style and should be consistent throughout the business brand.
