The features of a good business website are what make it stand out, bring out the message and drive leads or sales. When the web design and site structure is done right, a website can help the business grow drastically. A website can be used for many different purposes besides telling the world what the business is all about. These include;
- Providing customer support to clients
- Selling goods and products
- Lead generation for business services
- Showcasing business address, contact information
- Business blogs
- Social media profile
A website is a very powerful tool that can generate great returns and meet help meet business goals if everything is done right.
Table of contents
Features of a good business website
Features of a good business website
These are the features of a good business website
This is the ability of users to find their way around the website while looking for certain information or visiting certain pages. Menus, buttons, footer, and arrows are majorly used to help in navigation. The business owner must know their buyer personas and business goals because these are used to highlight those features leading to information that’s helpful to their customers or those that highlight business goals for example a call to action button that leads to a contact or lead generation form. Navigation also helps to ease user mobility around the site.
2. Branding log fonts colors
A good website should show the business branding i.e. Logo, font and colors that the business also uses on their products and around their facilities. This shows consistency and helps to highlight business branding features to site visitors and customers.
3. Layout
A website layout generally depends on;
- what the business website owner wants to highlight respective to key business information, products, services
- business goals; lead generation, marketing,
- business customer needs
A good website layout should have balanced customization between the above three aspects. The layout usually consists of pages; home, about services, contact, product, shop, and sections that highlight key features
4. CTAs
Call to actions (CTAs) tell website customers and visitors to perform particular tasks or visit certain pages. These are usually;
- Business desired direction that leads site visitors to pages or sections they want them to visit for example a contact page, services page, lead generation form, shop, or email sign-up template. A user clicking on this CTA usually results in a conversion, a lead, or a contact thereby meeting business goals. Words included in CTAs usually include; Shop now, Learn more, buy now, sign up, etc.
- customer helpful directives that direct them to valuable resources like blogs, business contact information, or products and features
5. Key features/ services
A good website should highlight key business features like products and services to customers and the general public to generate returns and help meet business goals and objectives
6. Simple
A good website should be simple i.e. non-congested with a lot of text, images, videos or pop-ups. It should have a few colors and not be flashy. Simple things are appealing, organized and don’t overwhelm users.
7. Straight to the point
A good website should communicate business information, products, or services in straight forward nonstory-like manner. Nobody has time to read all that text or watch a 10-minute video to understand what the business is all about. With millions of websites and information out there, it’s very important to capture user attention in the shortest time possible. Website information should be straightforward and engaging.
8. Not spammy/ misleading
Spammy misleading information and advertisements on a business website paint a totally bad picture. People nowadays are more mindful of their online security and personal information/ data. Since a business website can be used to make purchases or enter important information like addresses and credit cards; spammy information can really put people off and this can affect important business goals like sales
9. SEO
SEO stands for search engine optimization. It’s a means that helps users discover a business website through search. SEO covers many aspects like keywords, tags, descriptions, site security, structure, speed, etc. A good website should be SEO optimized to help users find it in search when looking for business-related words and the business itself.
10. Optimized for all devices
A good business website should be optimized to work well on all devices; mobile, tablet or personal computers. The website should look great and adjust to all these devices.
11. No grammar errors in whatever language
In whichever language of the region that the business operates in, the website should have no grammar errors or any words that can cause misinterpretation of a business product, services, or information that can confuse customers. For local dialects, it’s preferably important to use a local native translator than an online translator. Spelling and grammar should all be correct and if an online translator is to be used it should be at least 95% accurate.
12. Engaging
A good business website should be insightful, helpful, and engaging to keep customers hooked on business products and services, educate them, solve their problems as well as entertain them where need be.
Conclusion
A good business website should have all the above features in order to meet business goals, help customers, and rank in online search results as a result of good SEO and relevance.
