Digital marketing is the bread and butter of business growth as it’s now the backbone of business growth. With the growth of the internet: most business has now moved or is entirely done online. From purchasing, sales, marketing, customer service, and shipping tracking. The entire business transactions can now be done and tracked online. Moreover, 5 billion people are now online over 6 billion have smartphones, and over 4 billion use social media worldwide today. Any business that’s not using digital marketing now will be left behind. Digital marketing is therefore at the core of stupendous business growth.
Table of contents
What is digital marketing?
Digital marketing is any marketing that’s carried out across digital online platforms. Businesses can do digital marketing in the following ways;
1. Social media marketing
This involves interacting and promoting goods and services to clients on social media platforms e.g. Facebook, Instagram, Twitter, etc.
2. Email marketing
Businesses collect customer emails from which they send them customized promotions and messages about products and services.
3. Search engine optimization
This involves customizing business online intellectual property like websites, landing pages, and social media accounts to appear in organic search results.
4. Advertising
Advertising can be done on any platform; social media, apps, websites, video literally anything. Depending on the type of ad and the needs of the target audience, a business can set up ads to promote business products and services. This also depends on the goals and needs of the business.
5. Content creation
Content comes in different formats: images, audio, text, gif, video, etc. Content is used to inform about and promote business products and services to customers and prospects. Content can be created across all online platforms: apps, social media accounts, websites, and video streamers…. Etc.
Advantages of digital marketing in business
The advantages of digital marketing in business are as follows;
1. Reach people worldwide across all borders
Online, a business can reach people worldwide in different countries and remotest regions. When digital marketing is done right and the right people for business products and services are targeted, this can help the business reach greater heights.
2. Promote and sell goods and services
Advertisements can be set up on different online platforms to promote business products to business customers and prospects. These can also be narrowed down to reach people with specific interests and demographics. Goods and services can be sold online on websites, social media, and apps.
3. Reduce costs: scale and grow
Digital marketing helps a business to scale and grow. It’s cheaper than traditional marketing. Besides customer service, sales, promotion, advertising, and tracking deliveries of goods can be done online.
4. Talk to and engage customers
Online now it’s possible for businesses to talk to customers 25/7 real-time anytime anywhere to solve their queries and talk about business products or services.
5. Results can be tracked and monitored
All digital platforms have analytics and these can be used to measure results and return on investments. Such metrics include; likes, shares, number of leads, and results on all marketing campaigns. Unlike traditional marketing, digital marketing efforts can be tracked. This helps streamline marketing efforts and achieve business goals.
Conclusion
Digital marketing involves promoting business goods and services on online digital platforms. With more than 5 billion people online and over 4 billion using social media. It’s imperative for businesses to do digital marketing for stupendous scaling, growth, and development.
