Email marketing software is used by businesses and creators to communicate and sell through email on a mass scale. Email marketing is a form of marketing where a business uses email to market and promote their products or services to customers and prospects. A business signs up with an email marketing platform through which they collect emails from customers and prospects through an opt-in form usually with a freebie. After building up the email list, the business can then send out emails to its customers on a set basis: weekly or monthly about its products or services.
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Email marketing can be used by the business to:
- Nurture leads through a series of emails about a product or service with the aim of converting them into customers.
- Inform customers in details about a product or service through newsletters.
- Promote business products or services through emails with the latest additions, discounts, freebies, invites etc.
- As surveys to get feedback and recommendations from customers.
- Customer-specific emails for a targeted group of individuals, subscribers or niche customers.
Advantages of email marketing
Email marketing helps the business to;
- Build relationships with customers through a series of informative emails.
- Lead generation and nurturing.
- Generate sales
- Brand awareness
- Engagement with customers and prospects.
- Drive traffic to a blog or social media page.
- Email marketing is very cheap and affordable
- Messages can be personalized to suit the needs of specific audiences or customers
Disadvantages of email marketing
- There is lesser engagement on email marketing platforms than on social media as most people don’t even read the emails after signing up.
- Some emails are filtered off by spam filters unless prioritized by the users.
- Competition is very large and this kind of lessens the probability of it being read by the user due to the large number of emails that flood their inbox on a regular basis.
- It takes a long time to build an email list
The best email marketing software for your business
Aweber offers very affordable monthly plans with unlimited subscribers starting at only $12.50 and they offer 500 subscribers to get you started on the free plan today. You can send unlimited emails on the monthly plan and 3000 per month on the free plan. They also have unrivaled ecommerce features for those that sell online.
WHY YOU SHOULD USE AWEBER:
- Superb commerce features: ability to sell products and services, subscriptions and setting up payment plans. As well as sales tracking and purchase tagging.
- Superb email marketing features like:
- Creating and sending newsletters.
- RSS to email
- Drag-and-drop email builder
- HTML emails
- Dynamic content
- AMP all device flexible emails
- Hosted broadcast archive
- Thousands of professional images
- free email templates
- Email automations
- Import shared campaigns
- Email split testing
- Behavioral automation
- Integrates with Facebook, PayPal, WordPress, Shopify, Woo Commerce, etc.
2. Subscriber and email list segmentation
3. Chat, phone and email customer support available
4. Web push notifications
5. Great reporting, analytics and tracking features.
6. Awesome Landing page builder and features like:
- Ability to sell Products and Services with AWeber Ecommerce
- Beautiful landing page templates for a variety of goals
- Thousands of professional images
- Video landing pages
- Google Analytics, and Facebook pixel tracking etc.
7. Very easy to navigate and use the platform
8. Ability Buy and connect domains
2. GET RESPONSE
It is free to get started on get response. You don’t need a credit card to sign up. The free plan includes
- 2,500 newsletters/month
- Website builder + 5GB bandwidth
- Connect a domain
- List for up to 500 contacts
- Landing pages
- Signup forms
Get response offers a 30 day free trial so you get to use all the premium features after which you can subscribe to any of their affordable plans which start at about $15.6 per month upgradeable at any time as you grow your business. On top of that, they offer about 50% discount for charities and Non-governmental organizations.
WHY YOU SHOULD USE GET RESPONSE:
Get response email marketing has numerous features which include the following:
- AI email generator
- Automated emails
- Drag and drop builder
- Over 200 free, predesigned ready to use email templates
- Over 50 integrations
- Marketing automation
- Newsletters
- Auto responders
- Web push notifications
- Transactional emails
- Email segmentation tools
- Transactional emails
- Tracking and email analytics features like: Open and click-through rates, Bounce and unsubscribe rates as well as daily and monthly average subscription rate.
- Popups, sign up forms and landing pages
- SMS marketing automation
- Great Ecommerce marketing features and integrations
- Dedicated 24/7 support
- Dedicated IP address
3. MOOSEND
No credit card is required to get started with Moosend. They offer a 30 day free trial with 1000 subscribers, unlimited emails, and Landing page builder and automation workflows. Subscriptions are very affordable starting at $9 paid monthly or annually with a discount on annual subscriptions.
WHY YOU SHOULD USE MOOSEND
Moosend has the following great features:
- Email Campaigns
- Transactional Emails
- Sign-up & Subscription Forms
- Landing Page builders
- Free email templates
- Marketing automation: Automation workflow designer, templates… etc.
- Great tracking features like: Opens & Clicks, Bounces, Unsubscribes & Complaints, Page Visits, Product Views, Carts & Purchases, and Custom Events etc.
- A/B Testing
- SPAM Testing
- Awesome branding and personalization features
- AI-Engine
- Audience segmentation
- Reporting and insights features like: Real-Time Reporting & Analytics, Google Analytics Tracking, Email Heat map Analytics, as well as Geography & Device Reporting.
- Secure email features
- Great support and chat features
- Two or more team members allowed per account
- Very easy to use and navigate the platform
Brevo, (formerly send in blue) offers the best free plan as they charge per number of emails sent not the number of subscribers that one has on their list. This helps the business to collect many subscribers with just the free plan which offers unlimited subscribers and allows one to send over 9000 emails per month. They also have sms and WhatsApp updates which is really awesome. The features get even better with the subscriptions.
WHY YOU SHOULD USE BREVO
Brevo has the following features:
- Free email templates to help you get started
- Very affordable plans starting at 25$ per month for 20k emails
- Email automation workflows
- Drag and drop editor
- SMS and WhatsApp campaigns
- Unlimited live chat
- Transactional emails
- Reporting and analytics
- Free sales CRM software even with the brevo free plan
- Charge per number or emails sent not subscriber count
- Brevo WordPress config plugin to connect the software to any website.
- Very easy to use platform
- Very affordable plans
- Great features for ecommerce like: trigger response, automation and sms.
- Great deliverability and low spam
- Secure email features
Keap is the best social media, sales and marketing automation tool for your business. It saves time and facilitates growth by automating repetitive tasks like lead capture and follow-up from your social media marketing campaigns. Keap helps you to:
- Capture leads and collect data from landing pages and forms
- Manage leads, store customer lists and follow up
- Email marketing: send broadcasts, 1 to 1 emails and automations
- Reporting to track your progress
- Sales process automation
- Schedule appointments with customers
- Invoice customers and get paid automatically
- Recieve calls and texts on your mobile number
- Integrate many business apps on your platform like gmail, PayPal, zapier, WordPress etc
- Get reviews and referrals
Conclusion
In this digital age, it’s very important for all businesses big or small and even creators to have a contacts list of their customers. Email marketing is the only best way to do it. After collecting a good number of emails through opt ins, landing pages and freebie campaigns, you can then make use of the advantages above to grow your relationships with your customers and prospects so that your continue earning and building your business. Luckily for all the above, its free to get started so that you can start growing your business today.
