There are major factors and indicators to consider when to redesign your business website. A website has numerous advantages to the growth and credibility of the business like selling goods online, generating leads, and showcasing business goods and services. In this modern world, it is very important for every business however small to have an online presence to increase visibility and reach millions of people worldwide. This is a core factor in the growth and expansion of any business
That being so, the website has to be working efficiently whilst doing its core functions in line with business goals and objectives. The features of a good business website include it being: fast, SEO optimized, flexible, secure, and user-friendly. It’s always important to manage and update your website often to meet functionality, efficiency, security, and software updates. These are core and majorly determine when to redesign your business website.
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10 reasons to consider on when to redesign your business website
These are the major reasons to consider when redesigning your business website
1. The website structure breaks down very often
This may be caused by poor development with big errors in the code or having an entirely outdated system that cannot support new website functionality, security, and software updates. As a result, a redesign to the latest updates or an entirely new modern hosting system is required to have the business website functioning well.
2. It was designed over 3 years ago
Updates for website systems happen every other day. After a long time, the functionality of a site reduces as old systems cannot cope up with technological advancements. Besides you want to make the business website appealing to customers, increase sales and generate income. It is a business asset that needs to be constantly maintained. An in-house or freelance web designer may be required to make updates from time to time.
3. It’s very slow
53% of website visitors leave a slow-loading website after 3 seconds. Sluggishness may be caused by: heavy image and video sizes, heavy unnecessary code, code errors, plugin errors, slow overwhelmed hosting system, over-stuffed web pages, and heavy text. There are a lot of factors to consider, but after troubleshooting and you tick all the boxes, it’s imperative to have a website redesign.
4. It doesn’t prioritize business goals
Websites like all business assets should be used to make profits. A good website is optimized to meet business goals like generating leads, making online sales, customer service, and showcasing business products and services. The website should be optimized, arranged, and designed in a way that optimizes these important business attributes. No need to overthink this whilst considering when to redesign your business website.
5. It is not flexible and optimized for all devices
All websites should be flexible and appealing to users across all devices: mobile, tablets, and PC without loss of functionality and visual appearance. If your website is not optimized for different devices then a redesign is necessary to accommodate all types of devices.
6. You are getting cyber attacks
Weak and outdated websites are prone to easy cyber-attacks which may result in the loss of core business information that can put the company’s reputation at risk when that information gets stolen and laundered. This is very important, especially for e-commerce websites and those that have a user account. In this case, a redesign, security updates, or a migration to a more secure hosting system is required to uphold site security.
7. You are not getting enough visitors
This may be caused by sluggishness increasing the bounce rate, poor search engine optimization, broken site structure, site settings, and broken links among other factors. A website redesign in this case will optimize for SEO, site speed, site flexibility, and great site structure.
Navigation is the ability of website visitors to navigate the website and find what they are looking for with ease. Crumped heavily congested website pages with no distinct navigation features will make it difficult for users and visitors to locate different elements on web pages. A redesign to a modern optimized minimalistic website is therefore the cure.
9. The site is not indexed well by search engines
Websites with poor site structure and code have a hard time getting indexed by search engines like Google and Bing which affects their visibility. Web pages and code should be well organized and submitted to search console and webmaster tools so that the pages are indexed well in search.
10. You want to change the information and rebrand the business website
As business goals change, so is the need to constantly update and redesign the business website for example optimizing the website for a particular marketing campaign, business event, sales, lead generation, etc. Business information also needs to be constantly updated on the website. Also, a redesign may be necessary when rebranding the business and the site needs to be updated to showcase new brand features and values.
Conclusion.
The above reasons will help you get started when considering redesigning your business website. A redesign is very important to meet functionality, efficiency, security, and software updates. It’s also done to meet business goals. At sturdy springs, we build your website. Contact us today for a beautiful, fast, flexible, and optimized website that will meet all your business needs.