Business branding is a very important aspect for business growth today. Businesses like Google, Apple, KFC, Star bucks, Tesla etc. that have good brands are very powerful and will always grow. Despite having other competitors, people associate these businesses with quality, class, standard and will always choose their products above others on the market because of their good brands.
A brand is a name, icon, product or service of a particular company or individual that identifies and distinct them from others on the market. A brand can also be how a business is perceived by people among others on the market; what make them unique or how are their products or services identified.
Business branding therefore is therefore is a way of identifying your business from among others on the market.
HOW TO DO BUSINESS BRANDING
Business branding is easy as long as you know what product or service you are offering to the market, who your target audience is, your key selling points and other aspects that go with the business like industry.
Here are the ways in which you can brand your business;
- Select a business name, fonts, style
This is the most important aspect of branding. A business name should resonate with the type of industry you are in as well as give the customer very firsthand information about what you are offering. For example; Lukas bakery that sells bread and Sammy organic farms that sells farm fresh produce.
The fonts and style should also match what you are selling. For example businesses dealing in kids’ stuff should choose funny fonts, feminine script fonts and male masculine classy fonts
- Select business colors
Again colors depend on the type of industry and what you are dealing with. Food businesses should embed bright colors like orange, and yellow that ignite taste buds, agriculture businesses should use green somewhere, cosmetic businesses; pink among other examples.
- Get a business logo
Some businesses prefer to use the business name and tagline to do away with the logo. However, a logo is very important in business identity since it can be made unique to a particular business and not any other. It’s like having your own face. Logos can also be trademarked and patented so that no one can use it. This can also go for words. However this depends on the desires of the business owner. Some prefer having a combination of both. Nevertheless, there are different types of logos.
- Select a tagline
A tagline is a unique catch phrase used by the business. It can also be seen as a business motto. For example think different by Apple. A tagline also helps to summarize the goal/ mission/ unique selling point of a business to the masses.
- Make packaging, business cards, work uniform, printables with logo and name
After doing the above, it’s advisable to use the colors, logos and tagline on all business products like; business cards, letter heads, uniform, packaging, offices etc. so that people get familiarized with the identity of the business.
- Get a business website
The world is digital today and people doubt the credibility of any business if they can’t browse and find it online. A website helps showcase to the world the products or services of the business among other benefits of a business website.
- Provide exceptional value
Good branding involves providing uniqueness in the products or services offered that can separate a business from similar ones in the industry. Key things to look at here are speed, quality, efficiency, flavors and other things that solve a problem/ gap in the market that the competitors have not solved yet. For example self-driving cars, door to door delivery, fast food, long lasting effect, unique flavors and properties, etc.
ADVANTAGES OF BUSINESS BRANDING
- Differentiates a business from others on the market.
- Creates customer loyalty
- Increases sales
- Fastens the marketing process
- Branded businesses can charge high prices
That being said, business branding is very important to any business that is looking forward to growth. This is a must do. At sturdy springs, we help business with all aspects of branding at affordable rates. From color selection, logo design to website design. We help you grow. Contact us to get started.
