Businesses use social media platforms depending on their structure and what they offer to their customers, for example, food businesses and travel agencies may be inclined to use more visually appealing platforms like Instagram, Pinterest or TikTok that are best for image and videography. Those with a mix of image and textual content may want to use Facebook to share their products with their audiences
People spend a lot of time on their phones and on social media communicating and getting entertained. According to backlinko, 3.81 billion people use social media today with the average person spending a total of 3 hours using social media platforms everyday.
The coronavirus pandemic has now changed lives and the world as we know it. With many people staying at home, more and more of them are now going online. Business.com estimates that there was a 10.5% increase in social media usage in July 2019 alone during the pandemic with more people joining social media platforms.
With social distancing rules, travel restrictions and bans, any business that has no online or social presence will not last long. It is therefore of very immediate need that businesses adapt to the current state of the world and find ways to reach their customers wherever they are in order to promote their goods and services to make sales.
Even without the pandemic, having a social media presence is very important for any business that wants growth and success. With the right social media platform, a business can;
- showcase goods and services to customers
- Offer customer support to clients
- sell goods and services directly on the platform
- acquire new customers and generate leads
The benefits of social media are endless. There are many social media sites out there and like I said, the social media platform that the business chooses depends on what it offers and its customers.
However these are the best sites and it is very important for a business to have atleast one or two platforms on any of them.
Table of contents
The best social media platforms for your business
These are the best social media marketing platforms as well as the reasons why you should choose them.
1.Facebook
- 2.6 billion monthly active users
- 1.73 billion daily users
- Great business pages suitable for any enterprises
- Great marketing tools; CTAs, Facebook ads, analytics, Facebook pixel, website integration, services listing.
- Facebook business suite to control your business page in one place.
- Wide audience reach via all demographics
- Easy customer engagement via chat, comments, and groups
- Facebook messenger a great tool to communicate with customers
- Facebook shop to enable you to sell directly on your page
- Great for reaching customers via mobile
- Great for all types of content; image, text, and video
2.Twitter
- 330 million monthly active users
- 145 million daily users
- Effective twitter ads
- Great for communicating real-time information
- Great for customer service
- Great for building awareness
3. Instagram
- 1 billion monthly active users
- 500m daily active users
- Very effective ads
- Instagram shop to sell online
- Great for image and video content
- Great mobile experience
- Great for reaching a young audience
4. Youtube
- 2 billion monthly active users
- Effective ads to make and promote your business
- Great for video content
- Great mobile user experience
- YouTube shop to sell on your platform
5. LinkedIn
- 90 million monthly active users
- Great for networking between professionals and business to business
- Great for recruiting professionals
- Great for building brand authority
6. Pinterest
- 332 million monthly active users
- Great to target a female audience
- Great for building awareness
- Great for international audience reach
7. Whatsapp
- 2 billion users worldwide
- Great for customer service
- New business tools for businesses
Conclusion
These are the best social media accounts that any business should have a social media platform on because they have very large following and numerous advantages.
