A business website is a very important requirement for any business that’s aiming to succeed today. A website is a collection of interlinked publicly available web pages under a single domain name. The information about the business is displayed on the web pages for example; the home page and about page and this tells customers what the business is all about among other features.
The domain name can be the business name ending in .com,.net. org. forexample, www.sturdysprings.com. For any other business it is www.yourbusinessname.com. You can name your domain whatever you want but its very important to always asssociate it with the business as part of building brand identity.
We live in a digital age where technology is used in all aspects of our lives even business. People carry out business transactions online; buying, selling, shipping, customer service, marketing and all other commercial business activities without or with minimal actual physical interaction.
For example, Amazon, the world’s largest retail store is based entirely online. Products are listed online on their platform, people visit and shop and have the products delivered to them right away without an actual visit to the store.
Notwithstanding, the COVID-19 pandemic has changed the world as we know it. It will now be hard for any business to survive much without an online presence. Businesses should now be able to reach customers wherever they are so that they can promote their goods and services without actual physical interaction.
People spend a lot of time online especially on mobile communicating, getting entertained, and finding solutions to their problems on search engines like google chrome, Mozilla Firefox, and bing.
According to Fox news, the average person spends around 3 hours a day looking at their mobile phone that’s about a fourth of their entire lives which is a lot of time that a good business owner can utilize to reach out to the masses.
Furthermore, SERPio estimates that google chrome gets around 5.6 billion searches a day which is around 63000 searches every second of which those same people are looking for the same services or products offered by your business among other things.
A business website is now mandatory for business growth. Let’s explore the top advantages and reasons for having one below.
Top 5 reasons why you need a business website
Table of contents
1.Get new customers
People use search engines like google to look for solutions to their problems by typing in certain keywords. Forexample after her sink clogging up, Alice gets out her mobile to look for how to fix a sink. The results then show how to dos and a list of plumbing businesses nearby. The fact that Alice is no plumber, she will end up calling the best-reviewed plumbing business on her results. Boom a new customer has been acquired through search.
Search websites demographic analytics can also be used to learn more about business customers and the data is then used in digital marketing campaigns to get more customers.
Google and social media advertisements can also be set up to promote the business website in order to build brand awareness and generate leads by reaching more people online. Professional landing pages can also be made using lead pages and promoted for leads depending on the business owner’s sales funnel.
2.Showcase and sell business services /products
A business website can also be used to showcase products and services to people and provide information about any upcoming promotions. Beautiful images and well-organized carousels with intimate descriptions can be used to show customers what the business has to offer.
A woo commerce shop is then added to sell products to customers. The system can be automated to collect payments and customer information leaving the business owner to only handle deliveries and client queries.
3. Build business brand credibility
nowadays if no one can find your business online, they will doubt your credibility, professionalism, and overall existence. Having a business website is a perfect way to show off your skills, expertise, working hours, testimonials, portfolio, address, and other things that make you more qualified than the competition.
Businesses can also sign up for google my business so as to get listed in their directories and appear in search besides adding maps on their websites.
You can also show customer reviews on your business website so that people know that you are an expert at what you do. With this, you can build authority in your business niche and stand out like a peacock.
4. Engage with customers
A website can help you engage with customers through online chats, forms, and support forums. this can help business owners to know their client needs to improve satisfaction and offer customer care services online by responding to queries about business services and products.
5. Quick to setup
You can get a website fast and affordably to help your business grow. You can get started today with top hosting providers like Bluehost, HostGator, or green geeks. First, you choose a domain name, then get web hosting services and have your website designed for you in accordance with your business needs.
Bottom line.
As seen above, a business website is now a mandatory prerequisite for growth. Any business be it personal, joint, organization, or freelancers like photographers and gardeners need to have websites where they can show their services/ products to people.
